What brand are you: Apple, Fornasetti, Hermès, Tesla or Pucci? Take the quiz.

By Slavica Zlatar-Banika


Table of contents

Introduction

1. Minimalist.
2. Artistic.
3. Timeless.
4. Innovative.
5. Bohemian.

Quiz: What brand are you?
Conclusion


Labels can be ‘naughty’. Powerful. At the same time, labels help clarify what we’re looking at.

That’s where branding comes in.

Here, I’ve grouped a few cherished brands based on their distinctive aesthetic.

Yes, I’ve assigned labels to them — minimalist, artistic, timeless, innovative and bohemian.

So, let’s decode some famous brands. Then, decode a bit of you and see where you fit in.

What brand might match your aesthetic?

Can’t wait to discover your brand match? Scroll down to take the quiz.


Apple.

Here we have the minimalist maestro — Apple. This beloved brand takes the cake for embodying the minimalist aesthetic. The vibe is pure design, from the packaging to the products. Seems simple, right? But is it? Chic simplicity relies on pure design elements, jaw-dropping photography, and precision in design. It’s all about keeping it clean, no extra fluff. Sheer beauty.

Highlights: Pure forms. Clean. Ample negative space. Balance. Restraint. Controlled colour palette.

Similar brands: Muji, Uniqlo, Cos, Bang & Olufsen, Muuto.


2. Artistic.

Fornasetti.

Artist or designer? Piero Fornasetti was both. A true master behind this luxurious Italian brand. Whimsical and surreal. Best known for the range of illustrations of opera singer Lina Cavalieri. Pillows, plates, furniture and accessories. The brand always surprises and delights. With butterflies, architectural motifs, slithery snakes, and beyond. The designs are artistic and expressive, with a sense of playfulness and theatricality. Stunning.

Highlights: Maximalist. Illustrative. Whimsical. Intricate. Patterns. Surreal. Eclectic. Vibrant. Conceptual.

Similar brands: Versace, Marcel Wanders, Bugatti, Gucci, Dolce & Gabbana.


3. Timeless.

Hermès.

Starting as a manufacturer of horse saddles for the elite, Hermès is the epitome of old-money luxury. Hermès products exude timeless elegance with nods to this equestrian heritage. It is synonymous with craftsmanship, quality materials, and a classic aesthetic. The brand’s ‘orange box’ — has itself become a luxury icon.

Highlights: Craftsmanship. Heritage elements. Refined palette. Restraint. Elegance. Cultural references.

Similar brands: Chanel, Louis Vuitton, Gucci, Burberry, Cartier.


4. Innovative.

Courtesy of Tesla Inc.

Tesla.

One of the youngest brands on the list, Tesla epitomizes modernity and innovation. Named after the forward-thinking inventor — Nikola Tesla — this brand nails it. From smart vehicle designs to cutting-edge technology, Tesla exudes innovation and style. Nuanced branding, too. It leads the pack for techy, innovative design aesthetics.

Highlights: Simplicity. Form. Function. Geometric. Futuristic. Precision. Structured. Sleek. Restraint.

Similar brands: SpaceX, BMW, Issey Miyake, Porsche, Bang & Olufsen.


5. Bohemian.

Pucci.

Emilio Pucci is an Italian luxury brand. Well-recognized for vibrant and colourful prints, Pucci evokes a bohemian flair. Flowing fabrics, bold patterns, and a carefree elegance characterize the brand’s designs.

Highlights: Eclectic. Artisanal. Natural elements. Handmade vibe. Nostalgic. Vintage. Nomadic. Patterns.

Similar brands: Etro, Anthropologie, Isabel Marant, Roberto Cavalli.


Quiz: What brand are you?

1. What’s your space like?

  • A. Crisp. White. Neat and tidy.

  • B. Bold art and lighting.

  • C. Heirloom furniture.

  • D. Cutting-edge tech.

  • E. Mix of things.

2. What’s your fashion vibe?

  • A. Clean and simple.

  • B. Bold. Unique.

  • C. Classic. Sophisticated.

  • D. Trendy. Futuristic.

  • E. Vintage.

3. What’s your dream travel destination?

  • A. Iceland

  • B. Barcelona

  • C. Paris

  • D. Tokyo

  • E. Morocco

4. What sounds fun?

  • A. Walk in Central Park

  • B. Theatre. Opera.

  • C. Haute cuisine

  • D. Tech exploration

  • E. Music festival

5. Which of these appeals most?

  • A. Sushi

  • B. Paella

  • C. Coq au Vin

  • D. Molecular mojito sphere

  • E. Indian street food


Results.

Add up the letters you selected most often.

A.

You are in synch with Apple. You are a true minimalist. You love function and simplicity and enjoy the sleek vibes of modern spaces.

B.

You resonate with Fornasetti. Theatrical, artistic and expressive — you are drawn to the allure of theatre and galleries.

C.

You embody the timeless elegance of Hermès. Sophisticated and classy, you indulge in luxury, savouring the ambiance of refined settings.

D.

Like Tesla, you’re all about the future. You embrace modern technologies, adore change, and revel in advancements. Your quest is always for the best and newest in experiences or innovations.

E.

You’re the life of the party, like Pucci — full of colour and energy. Your ideal outing? Immersing yourself in the lively atmosphere of festivals, letting your vibrant spirit shine.


Conclusion.

Congratulations! You learned about some great brands, and you’ve discovered a bit about yourself, too.

This quiz has revealed which brands align with your style — Apple, Fornasetti, Hermès, Tesla, or Pucci.

Understanding your preferences is key to cultivating your aesthetic.

This clarity is crucial in shaping your personal brand.

Remember, the goal is not to change you — but to let the authentic ‘you’ shine through.

Happy branding.


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